The Importance of Consistant Design in Branding
Great article I came across posted on WebDesignerDepot.com. Does your company follow a consistent branding strategy across all mediums? Do you have a company font, pantone color, or any brand standards? I think many underestimate the importance and strength that contributes to a brand with something as simple as consistency. Examples of companies following a consistent branding design that come to mind include Apple, Nike, Starbucks, Coke.
“When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things.” Read More
