KGCre8tive

Great, your website is up, and ready to go. Now, how do you get traffic, or track traffic for that matter? One tool for monitoring hits and learning to optimize your site for future hits, and to maximize your visibility is Google Analytics. As posted on Google, Google Analytics is: ” the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”

I came across a wonderful resource posted on http://www.smashingmagazine.com. This gives a great overview on Google Analytics, and some useful tools.

“Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.” – Paul Andrew. Read Full Article Here

So Who colour-coded Christmas Anyway? Good Question. Dr Spike Bucklow give some of his insight on bbc.co.uk.

“Santa’s crimson and fur-lined coat? Shiny holly leaves and berries? Colourful poisonous, hallucinogenic mushrooms? Or medieval paintings in East Anglian churches? Just how did red, green and white become the conventional colours of Christmas?” Check it out

Happy Holidays, from KGCre8tive

Great article I came across posted on WebDesignerDepot.com. Does your company follow a consistent branding strategy across all mediums? Do you have a company font, pantone color, or any brand standards? I think many underestimate the importance and strength that contributes to a brand with something as simple as consistency. Examples of companies following a consistent branding design that come to mind include Apple, Nike, Starbucks, Coke.

“When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things.”  Read More

Had a wonderful time this fall taking pictures for the Cancer Support Community event, Mending in the Mountains. What an inspiring group of women and a privilege to have been a part of this event.

As many of the photos are being reviewed, I can only share a preview of images not containing any participants, which is displayed below.

Mind Your En and Em Dashes. Whats the difference? I came across this article posted on Smashing Magazine, and feel it gives a wonderful overview of typographic etiquette.

“An understanding of typographic etiquette separates the master designers from the novices. A well-trained designer can tell within moments of viewing a design whether its creator knows how to work with typography. Typographic details aren’t just inside jokes among designers. They have been built up from thousands of years of written language, and applying them holds in place long-established principles that enable typography to communicate with efficiency and beauty.”  Read More…